Account Director, Influence at Weber Shandwick in Chicago, IL
Account Director, Influence
Responsibilities:
Develop a deep understanding of our clients' businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives. Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media Provide expert counsel to clients and colleagues on social/digital/influencer best practices Play a lead role in the agency's Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients Lead a high-performing team; mentor and develop junior team members
Qualifications:
7
years of experience, preferably within an agency environment Strong understanding of the overall media and social landscape, with an emphasis on digital experience Deep expertise in managing influencer programs Strong knowledge of social platforms, including paid amplification and campaign optimization Familiarity with a broad set of social, media and influencer analytics tools Detail-oriented, multi-tasker with excellent time-management skills Strong written, verbal communication, negotiation and presentation skills Experience leading a team is an asset
Salary Range:
$200K -- $250K
Minimum Qualification
Account Management, Sales Management & OperationsEstimated Salary: $20 to $28 per hour based on qualifications.
Responsibilities:
Develop a deep understanding of our clients' businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives. Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media Provide expert counsel to clients and colleagues on social/digital/influencer best practices Play a lead role in the agency's Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients Lead a high-performing team; mentor and develop junior team members
Qualifications:
7
years of experience, preferably within an agency environment Strong understanding of the overall media and social landscape, with an emphasis on digital experience Deep expertise in managing influencer programs Strong knowledge of social platforms, including paid amplification and campaign optimization Familiarity with a broad set of social, media and influencer analytics tools Detail-oriented, multi-tasker with excellent time-management skills Strong written, verbal communication, negotiation and presentation skills Experience leading a team is an asset
Salary Range:
$200K -- $250K
Minimum Qualification
Account Management, Sales Management & OperationsEstimated Salary: $20 to $28 per hour based on qualifications.
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