Vice President, Media Relations, Healthcare at Weber Shandwick in Chicago, IL
We Are Seeking We are seeking a strong Vice President to join our Media Relations team within our Healthcare Practice. We are looking for someone who knows the media landscape and has a unique experience telling stories for counseling clients on and executing integrated media relations strategy. The following is a general outline of primary responsibilities. What You Will Be Doing Develop a strong understanding of the client's business and target audiences, and work collaboratively with strategists and creative team members to deliver solutions that meet program objectives. Foster growth and team talent as a leader on the Chicago health media team, including management of mid to junior health media team members. Have positive relationships with health media reporter, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage. Generate story ideas and topic angles, oversee team in developing media materials, and pitch media to land earned coverage. Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences. Leverage influencers (e.g. advocates, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals. Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels. Support creative ideation on a consistent basis. Participation in office-wide initiatives, seminars, and meetings to further professional learning and development. Actively participate in agency development and assist with new business. Competencies Business Acumen- align talent strategies to drive business goals Client Service- client focus and ability to build trust and rapport across all levels Proactivity - exhibit relentless pursuit for new and innovative talent strategies Collaboration- build strong relationships at all levels across the organization Critical Thinking- ask probing questions; anticipate and address critical talent gaps and needs Conflict Resolution- possess sound judgment and savvy in navigating and resolving complex talent and organizational issues Qualifications Bachelor's Degree in Marketing, Communications, Public Relations or related field 8-10 years' PR/communications experience Media relations experience
Salary Range:
$200K -- $500K+
Minimum Qualification
Communications & PR, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Salary Range:
$200K -- $500K+
Minimum Qualification
Communications & PR, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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