Vice President, Group Account Director at Performics in Chicago, IL
Job Description Overview:
The Vice President, Group Account Director (VP/GAD) is responsible for leading the execution team and a portfolio of performance media accounts towards stated client and company objectives. The VP/GAD is responsible for overseeing the growth, management, retention and satisfaction of cross channel media delivery for their portfolio of clients. The VP/GAD will manage and direct Performance Media teams, including Group Account Directors, Media Directors, Media Managers, and Associate Media Managers and will report to a VP of Performance Media. The VP/GMD will lead cross-team initiatives in collaboration with Group Account Directors and Content Directors. The VP/GAD will ensure the team's accountability for the implementation of cross media execution and seamless delivery of best practice and processes. It is essential that the VP/GAD has proven account management and team leadership experience, along with experience in online marketing and digital media. Role Objectives:
Account Management o Holds team members accountable for strategic insights, thought leadership and operational excellence on all assigned accounts o Develops, manages, and monitors client service delivery executions of the assigned accounts o Oversees process development and execution management o Assures quality control of all media planning and implementation o Enforces best practices o Prepares and presents annual financial plans and human resources plans Client Leadership o Implements participation planning process for the assigned accounts and holistic media planning across all digital disciplines for paid search, display, social, mobile, video and affiliate o Coordinates efforts across different digital media channels to drive optimized recommendations o Continuously evaluate and improve upon all digital media opportunities o Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations o Participates in building and evolving the PM practice, vision and areas of expertise Team Leadership & Development o Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity o Motivates, leads, and manages internal teams to work collaboratively in driving programs that meet our clients' performance and business objectives o Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction o Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members o Conducts performance reviews and career path plans for direct reports o Provide training in cross media planning to their direct reports and fellow teams Process Improvement o Facilitates the development and documentation of best practices for improving operational efficiencies within the team and the group Cross Selling o Understands and explains the features and benefits of all Performics' products and services o Supports Client Solution team with cross selling of products and services to grow Performics' share of marketing spend o Exceeds semi-annual and annual revenue targets o Supports business development sales in selling solutions as appropriate Qualifications o Bachelor's degree in business, marketing, or advertising preferred o Successfully worked in a Group Director or equivalent role in the digital media space for a minimum of 1-2 years o 8-10 years of account management experience in online advertising, direct marketing, or e-commerce; client and agency experience preferred o 4-6 years of demonstrated success in managing and leading a team o 4-6 years of digital marketing preferred with desirable focus on search engines, display and/or social media o Demonstrated understanding of online marketing principles o High competency level in MS Office with specific strengths in Excel and PowerPoint o High competency with Prisma o Experience with alliance/co-op funding and management a plus o Ability to work independently and balance multiple tasks
Salary Range:
$200K -- $250K
Minimum Qualification
Account Management, Sales Management & OperationsEstimated Salary: $20 to $28 per hour based on qualifications.
The Vice President, Group Account Director (VP/GAD) is responsible for leading the execution team and a portfolio of performance media accounts towards stated client and company objectives. The VP/GAD is responsible for overseeing the growth, management, retention and satisfaction of cross channel media delivery for their portfolio of clients. The VP/GAD will manage and direct Performance Media teams, including Group Account Directors, Media Directors, Media Managers, and Associate Media Managers and will report to a VP of Performance Media. The VP/GMD will lead cross-team initiatives in collaboration with Group Account Directors and Content Directors. The VP/GAD will ensure the team's accountability for the implementation of cross media execution and seamless delivery of best practice and processes. It is essential that the VP/GAD has proven account management and team leadership experience, along with experience in online marketing and digital media. Role Objectives:
Account Management o Holds team members accountable for strategic insights, thought leadership and operational excellence on all assigned accounts o Develops, manages, and monitors client service delivery executions of the assigned accounts o Oversees process development and execution management o Assures quality control of all media planning and implementation o Enforces best practices o Prepares and presents annual financial plans and human resources plans Client Leadership o Implements participation planning process for the assigned accounts and holistic media planning across all digital disciplines for paid search, display, social, mobile, video and affiliate o Coordinates efforts across different digital media channels to drive optimized recommendations o Continuously evaluate and improve upon all digital media opportunities o Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations o Participates in building and evolving the PM practice, vision and areas of expertise Team Leadership & Development o Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity o Motivates, leads, and manages internal teams to work collaboratively in driving programs that meet our clients' performance and business objectives o Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction o Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members o Conducts performance reviews and career path plans for direct reports o Provide training in cross media planning to their direct reports and fellow teams Process Improvement o Facilitates the development and documentation of best practices for improving operational efficiencies within the team and the group Cross Selling o Understands and explains the features and benefits of all Performics' products and services o Supports Client Solution team with cross selling of products and services to grow Performics' share of marketing spend o Exceeds semi-annual and annual revenue targets o Supports business development sales in selling solutions as appropriate Qualifications o Bachelor's degree in business, marketing, or advertising preferred o Successfully worked in a Group Director or equivalent role in the digital media space for a minimum of 1-2 years o 8-10 years of account management experience in online advertising, direct marketing, or e-commerce; client and agency experience preferred o 4-6 years of demonstrated success in managing and leading a team o 4-6 years of digital marketing preferred with desirable focus on search engines, display and/or social media o Demonstrated understanding of online marketing principles o High competency level in MS Office with specific strengths in Excel and PowerPoint o High competency with Prisma o Experience with alliance/co-op funding and management a plus o Ability to work independently and balance multiple tasks
Salary Range:
$200K -- $250K
Minimum Qualification
Account Management, Sales Management & OperationsEstimated Salary: $20 to $28 per hour based on qualifications.
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