Vice President Marketing, Head of Brand
The Vice President of Marketing is a unique opportunity for a marketing leader who aspires to become a corporate Chief Marketing Officer. The VPM reports directly to the Chief Marketing Officer of Adtalem Global Education and works closely with leadership at the institution and the home office Marketing COEs to provide strategic leadership, drive change and achieve quantifiable business results. He/she influences organizational marketing strategy, particularly as it relates to building the institution's brand, managing reputation and enrollment performance. The executive is an innovative and inspirational leader with exceptional relationship and strategic influencing skills who is capable of achieving outstanding results in a matrix environment. Responsibilities Setting Strategy Exhibits a passion for growth and is a true advocate for change. Possesses an entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry. Brings sophistication and innovative ideas forward including to digital technologies and social media channels. Seizes the future by anticipating market trends, creating new strategic approaches to build the brand and continually elevate the brand experience across the institutions. Provides strategic marketing leadership to the institutions of the vertical, ensuring the sharing and adoption of best practices. Balances the desire/need for broad change with an understanding of how much change the organization is capable of handling, to create realistic goals and implementation plans that are achievable and successful. Helps the organization build strong connections with its students, alumni, and employers. Executing for Results Understands the critical touch points throughout the student lifecycle. Helps the organization see its business processes through the student lens, and influences business process improvements. Defines, builds the business case, and acquires the advanced analytics capabilities to meet the Marketing functions' needs across all institutions. Builds strong relationships with institution leadership teams, students/customers through the brand; creates, implements, manages, and measures the brand experience. Regularly assesses/measures marketing program outcomes and makes recommendations for improvement. Identifies opportunities to improve marketing efficiency across the enterprise, better manage costs and achieve improved outcomes across all vendors and program. Sets clear and challenging goals while committing the organization to improved performance, tenacious and accountable in driving results. Is comfortable with ambiguity and uncertainly; possesses the ability to adapt nimbly and lead others through complex situations. Is a risk-taker who seeks data and input from others to foresee possible threats or unintended circumstances from decisions; someone who takes smart risks. Viewed by others as having a high degree of integrity and forethought in his/her approach to making decisions; acts in a transparent and consistent manner while always taking into account what is best for the organization. Leading Teams and Supporting Institutional Visions Supports institution leaders in the selection and development of marketing talent. In a matrix setting, attracts and recruits top talent, motivates the team, delegates effectively, celebrates diversity within the team, and manages performance; widely viewed as a strong developer of others. Perseveres in the face of challenges and exhibits a steadfast resolve and relentless commitment to higher standards, which commands respect from followers. Self-reflective and aware of his/her own limitations; leads by example and drives the organization's performance with an attitude of continuous improvement by being open to feedback and self-improvement. Relationships and Influence Promotes collaboration across the enterprise and influences effectively across the organization, cross functionally, and geographically. Develops strong relationships with institution leaders in setting marketing strategy and in its execution. Works through challenges/problems in a collaborative can do manner. Builds marketing capabilities that meet the needs of the institutions. Regularly consults with the leaders of each institution to understand organizational strengths and weaknesses; recommends tools and processes needed to help bridge the gaps and drive consistent marketing practices and ideals across the enterprise. Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively. Inspires trust and followership in others through compelling influence, powerful charisma, passion in his/her beliefs, and active drive. Encourages others to share the spotlight and visibly celebrates and supports the success of the team. Completes other duties as assigned. Qualifications BS required; MBA is highly preferred. A demonstrated track record of creating the new and different. Generates new ideas, possesses vision, and drives breakthrough thinking that produces measurable results. History of building strong relationships with key internal and external customers and understands how to navigate successfully in a matrix organization. Adept at strategic influencing and partnering with internal customers to develop joint solutions and solve problems together. Demonstrated proficiency in digital marketing. Student/customer champion; constantly seeks new ways to provide value for students or customers. Attacks problems with energy and agility to engage prospective students, uses data to drive decision-making and keeps a keen eye on the bottom line. Demonstrates exceptional analytical skills and data-driven decision-making, but also has the instinct, experience, and courage to act decisively with incomplete data. Exceptional communicator/leader who can articulate a vision, align, and motivate teams, drive collaboration, and mobilize action. Effective team builder in a matrix setting; sets high performance standards and has a track record of building high performance teams. Is a talent magnet. Attracts, develops, and retains great talent. Strong business and financial acumen. 15 years of experience in high quality organizations with strong brands including experience with long sales cycles and product/service that involves a major customer investment.
Salary Range:
$250K -- $500K+
Minimum Qualification
Brand Marketing & Management, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
Salary Range:
$250K -- $500K+
Minimum Qualification
Brand Marketing & Management, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
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