Product Marketing Manager - Professional Exam Prep CPA/CMA
We are a connected team of marketing professionals arranged to support Becker's different product offerings and functions; each marketer on our team is empowered to make an impact. The open Marketing Manager is a new position, filling the 3rd spot on our Exam Review products team, our largest revenue generating segment. Working with our Senior Marketing Manager, the Marketing Manager is responsible for our namesake CPA Exam Review and brand-new CMA Exam Review product lines. Why will I enjoy this new opportunity? Do you want to have an impact? Take an idea from conception to execution? Being a small team allows us to directly contribute to a dynamic industry, all while utilizing front edge technology. As Marketing Manager, you'll be the chief advocate for our consumer, and responsible for bringing new products and features to the market. You'll leverage your strategic acumen to define go-to-market plans, as well as your creative side to shape digital activation, bringing our mission, vision, and purpose to life by embracing our TEACH values. Responsibilities Success Skills are Important in this Role:
You will be successful if you have proven experience Managing projects and executing on ideas Employ customer thinking to partner with Sales Lead with the voice of the consumer to differentiate your product and brand What type of work will you be doing? Expect a Variety of The Following Drive the planning and execution of marketing strategies and integrated marketing campaigns, working collaboratively with Becker colleagues. Measure the success of those campaigns and optimize approach based on a variety of data and data analysis. Identify new & innovative approaches that improve customer conversion rates, customer satisfaction and retention. Craft sales activation tools including presentations, collateral, emails, and digital sales solutions. Lead communication efforts between Marketing and our Sales & Operations teams. #LI-CBW05 Qualifications What do I need? Bachelor's degree required, preferably in marketing or a related field. Minimum of 5 years brand and/or product marketing experience required.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
You will be successful if you have proven experience Managing projects and executing on ideas Employ customer thinking to partner with Sales Lead with the voice of the consumer to differentiate your product and brand What type of work will you be doing? Expect a Variety of The Following Drive the planning and execution of marketing strategies and integrated marketing campaigns, working collaboratively with Becker colleagues. Measure the success of those campaigns and optimize approach based on a variety of data and data analysis. Identify new & innovative approaches that improve customer conversion rates, customer satisfaction and retention. Craft sales activation tools including presentations, collateral, emails, and digital sales solutions. Lead communication efforts between Marketing and our Sales & Operations teams. #LI-CBW05 Qualifications What do I need? Bachelor's degree required, preferably in marketing or a related field. Minimum of 5 years brand and/or product marketing experience required.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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