Director, Customer Lifecycle Marketing Strategy
Job Description:
Job Summary Responsible for developing and executing a comprehensive marketing strategy that engage customers throughout their lifecycle with Walgreens Health, Pharmacy and Retail.
Lead cross-functional teams to implement holistic lifecycle marketing strategy across marketing programs that drive customer acquisition, retention, and loyalty.
Analyze customer data to identify enterprise-wide opportunities to drive increased engagement across all interactions in the customer journey.
Decisions have significant impact on the organization.
#LI-NL1 Job Responsibilities Develops a comprehensive customer lifecycle marketing vision and strategy that drives customer acquisition, retention and loyalty across Walgreens Health, Pharmacy, and Retail.
Lead development of customer-led marketing initiatives in established enterprise planning processes - e.
g.
, long range planning, annual planning, and continuous plan updates.
Identifies opportunities to optimize health consumer journey and develop personalized messaging and experiences that align with customer needs and preferences.
Leads cross-functional teams to implement programs across Walgreens Health, Pharmacy, and Retail that drive business growth.
Develops permission strategy across opt-in moments to improve customer experience and marketing reach, while ensuring compliance with regulatory requirements related to marketing programs and data privacy.
Determines KPIs through cross-enterprise collaboration, develops mechanisms to measure success of programs, and ensures alignment with business goals.
Tracks industry trends and emerging technologies to determine opportunities for innovation.
Partners with Product and vendor partners to ensure marketing programs are scalable, flexible, and optimized for the customer experience.
Provides thought leadership and strategic guidance to senior leadership on customer lifecycle marketing initiatives and communicate progress and results to stakeholders across the enterprise.
Determines strategic opportunities to evolve and expand lifecycle strategy to drive increased customer love and Customer Lifetime Value (CLV); including ongoing competitor assessments, guiding customer research and benchmarking, and identifying potential partnerships to bring increased value to health consumers.
Mentors and develops team members to ensure a high-performing, collaborative, and innovative culture within the customer lifecycle marketing strategy function.
About Walgreens and WBA Walgreens (www.
walgreens.
com) is included in the U.
S.
Retail Pharmacy and U.
S.
Healthcare segments of Walgreens Boots Alliance, Inc.
(Nasdaq:
WBA), an integrated healthcare, pharmacy and retail leader with a 170-year heritage of caring for communities.
WBA's purpose is to create more joyful lives through better health.
Operating nearly 9,000 retail locations across America, Puerto Rico and the U.
S.
Virgin Islands, Walgreens is proud to be a neighborhood health destination serving nearly 10 million customers each day.
Walgreens pharmacists play a critical role in the U.
S.
healthcare system by providing a wide range of pharmacy and healthcare services, including those that drive equitable access to care for the nation's medically underserved populations.
To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms supported by the latest technology to deliver high-quality products and services in communities nationwide.
Job ID:
1184021BR Title:
Director, Customer Lifecycle Marketing Strategy Company Indicator:
Walgreens Employment Type:
Job Function:
Marketing Full Store Address:
433 W VAN BUREN STREET,CHICAGO,IL 60607 Full District Office Address:
433 W VAN BUREN STREET,CHICAGO,IL,60607-00433-04579-2 External Basic
Qualifications:
Bachelor's degree and at least 6 years of experience with customer loyalty OR High School/GED and at least 9 years of experience with customer loyalty.
Experience establishing & maintaining relationships with individuals at all levels of the organization, including the executive level.
Experience developing strategic initiatives which align with business goals and budget.
Experience leading cross-functional teams in a matrix organization At least 2 years of experience contributing to financial decisions in the workplace.
At least 3 years of direct leadership, indirect leadership and/or cross-functional team leadership.
Willing to travel up to/at least 5% of the time for business purposes (within state and out of state).
Preferred
Qualifications:
Master's degree OR MBA Experience interacting and influencing others at the executive level.
Experience creating opportunities and leading initiatives that impact ROI and/or an organization's profitability Experience in marketing technology landscape with relevant digital marketing technologies (personalization, CDP, CMS, Campaign Management, analytics) Experience identifying operational issues and recommending and implementing strategies to resolve problems.
Shift:
Store:
Recommended Skills Assessments Campaigns Cisco Discovery Protocol Content Management Customer Acquisition Customer Demand Planning Estimated Salary: $20 to $28 per hour based on qualifications.
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