VP Marketing
Job Description We are searching for an experienced VP of Marketing for a multi-unit, multi-brand restaurant and hospitality group based in Chicago, IL! Responsibilities Accountable for driving the brands, positioning, and architecture of communication and marketing programs across all channels - digital, in-store, influencer/social media, and more.
Leads strategic development of brand marketing plan to increase brand relevance, drive profitable sales, increase visitation, and create interest/excitement for the brand.
Develops long range brand goals and objectives for all markets.
Leads development of analysis of marketing programs and adjusts strategy and tactics to increase effectiveness.
Monitors and analyzes performance of marketing initiatives for continual optimization.
Provides strategic direction and maintains execution cadence for key national agencies.
Direct day-to-day-marketing functions including marketing collateral development; email campaign and web site management; digital / social media / PR initiatives; brand partnerships and more Manage full scale social media campaigns for all brands, throughout all platforms including but not limited to Tik Tok, Instagram, Facebook, and twitter; Review reporting to gauge effectiveness of social media strategy.
Manage marketing budget for corporate and all properties; Present marketing initiatives and costs at profit and loss meetings.
Create brand-building programs including monthly/quarterly/annual promotions, sponsorship
media events, offsite chef tasting events & more Lead graphic design department on promotional material such as invitations, email marketing design, web collateral, social media content, menu design, website & newsletter graphics, etc.
Develop creative strategies, events, and unique approaches in order to target press opportunities Write creative and engaging press releases, pitches, and media alerts across all brands Manage special events and logistics for partnered media opportunities & venue launch parties Maintain an in-depth knowledge of local
national market dynamics such as forecasted trends, competitive threats, and local happenings in the area such as high-profile appearances, festivals, music concerts & more Collaborate with other executive leadership team members and ownership on short and long term general organization strategy Requirements BA/BS in Marketing or Communications Must be Chicago-based or willing to relocate to Chicago Strong multi-tasking abilities and project and time management skills Executive Level leadership skills Past success in executing marketing campaigns from thought to finish A passion for networking and a strong drive to build an established list of media / professional contacts Excellent copywriting skills - writing, editing, proofreading Experience in the food & beverage industry is preferred.
Benefits $150,000-$180,000 base salary Annual bonus potential Full range of benefits including retirement Tremendous growth potential Recommended Skills Advertising Campaigns Architecture Copy Editing Direct Marketing Editing Foods Estimated Salary: $20 to $28 per hour based on qualifications.
Leads strategic development of brand marketing plan to increase brand relevance, drive profitable sales, increase visitation, and create interest/excitement for the brand.
Develops long range brand goals and objectives for all markets.
Leads development of analysis of marketing programs and adjusts strategy and tactics to increase effectiveness.
Monitors and analyzes performance of marketing initiatives for continual optimization.
Provides strategic direction and maintains execution cadence for key national agencies.
Direct day-to-day-marketing functions including marketing collateral development; email campaign and web site management; digital / social media / PR initiatives; brand partnerships and more Manage full scale social media campaigns for all brands, throughout all platforms including but not limited to Tik Tok, Instagram, Facebook, and twitter; Review reporting to gauge effectiveness of social media strategy.
Manage marketing budget for corporate and all properties; Present marketing initiatives and costs at profit and loss meetings.
Create brand-building programs including monthly/quarterly/annual promotions, sponsorship
media events, offsite chef tasting events & more Lead graphic design department on promotional material such as invitations, email marketing design, web collateral, social media content, menu design, website & newsletter graphics, etc.
Develop creative strategies, events, and unique approaches in order to target press opportunities Write creative and engaging press releases, pitches, and media alerts across all brands Manage special events and logistics for partnered media opportunities & venue launch parties Maintain an in-depth knowledge of local
national market dynamics such as forecasted trends, competitive threats, and local happenings in the area such as high-profile appearances, festivals, music concerts & more Collaborate with other executive leadership team members and ownership on short and long term general organization strategy Requirements BA/BS in Marketing or Communications Must be Chicago-based or willing to relocate to Chicago Strong multi-tasking abilities and project and time management skills Executive Level leadership skills Past success in executing marketing campaigns from thought to finish A passion for networking and a strong drive to build an established list of media / professional contacts Excellent copywriting skills - writing, editing, proofreading Experience in the food & beverage industry is preferred.
Benefits $150,000-$180,000 base salary Annual bonus potential Full range of benefits including retirement Tremendous growth potential Recommended Skills Advertising Campaigns Architecture Copy Editing Direct Marketing Editing Foods Estimated Salary: $20 to $28 per hour based on qualifications.
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