Marketing Automation Specialist
Our client, the leader in the SaaS Identity space has an outstanding Marketing Automation Specialist opportunity to join their dynamic team.
This is a fully remote role.
Contract Duration:
3-MonthsRequired Skills & Experience 2
years email marketing or marketing automation experience Proficiency in marketing automation platform, Marketo (required), and tools (e.
g.
, SFDC, Splash, Folloze, Litmus, or similar) Experience with email campaign planning and execution, including html modification and audience segmentation Experience wyswyg coding emails from a base template, working knowledge of HTML Experience creating, scheduling, and monitoring email marketing campaigns Experience in project management and task delivery in work management tool (Asana preferred or similar) Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability Detail-oriented with a focus on consistency and best practices in marketing operations Highly organized and used to managing multiple projects and timelines at once Proficiency in marketing automation What You Will Be DoingDaily Responsibilities Manage day-to-day creation and execution of email campaigns, including design, segmentation, scheduling, and deployment Execute on the design, build and implementation of multiple complex and concurrent campaigns using prebuilt Marketo templates, dynamic content, assigned senders, dynamic lists, and audience segmentations Develop and execute email marketing strategies to drive prospect/customer engagement and event attendance Work with team members to support, develop and communicate email marketing campaigns across different channels and provide visibility in Global Marketing Calendars and Asana project management Create compelling and visually appealing email campaigns that align with campaign/event in a box objectives and brand guidelines Build and manage SFDC campaigns in accordance with Marketo and Salesforce.
com native campaign syncs or smart campaign flow steps Monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversion rates, and ROI, to optimize future campaigns Generate regular reports on email marketing performance metrics and campaign results, providing insights to key stakeholders and making data-driven recommendations for improvement Support daily Q&A from stakeholders on campaign and audience setup, infrastructure and tool utilization #J-18808-Ljbffr Recommended Skills Attention To Detail Audience Segmentation Coordinating Customer Relationship Management Direct Marketing Dynamic Content Apply to this job.
Think you're the perfect candidate? Apply on company site Estimated Salary: $20 to $28 per hour based on qualifications.
This is a fully remote role.
Contract Duration:
3-MonthsRequired Skills & Experience 2
years email marketing or marketing automation experience Proficiency in marketing automation platform, Marketo (required), and tools (e.
g.
, SFDC, Splash, Folloze, Litmus, or similar) Experience with email campaign planning and execution, including html modification and audience segmentation Experience wyswyg coding emails from a base template, working knowledge of HTML Experience creating, scheduling, and monitoring email marketing campaigns Experience in project management and task delivery in work management tool (Asana preferred or similar) Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability Detail-oriented with a focus on consistency and best practices in marketing operations Highly organized and used to managing multiple projects and timelines at once Proficiency in marketing automation What You Will Be DoingDaily Responsibilities Manage day-to-day creation and execution of email campaigns, including design, segmentation, scheduling, and deployment Execute on the design, build and implementation of multiple complex and concurrent campaigns using prebuilt Marketo templates, dynamic content, assigned senders, dynamic lists, and audience segmentations Develop and execute email marketing strategies to drive prospect/customer engagement and event attendance Work with team members to support, develop and communicate email marketing campaigns across different channels and provide visibility in Global Marketing Calendars and Asana project management Create compelling and visually appealing email campaigns that align with campaign/event in a box objectives and brand guidelines Build and manage SFDC campaigns in accordance with Marketo and Salesforce.
com native campaign syncs or smart campaign flow steps Monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversion rates, and ROI, to optimize future campaigns Generate regular reports on email marketing performance metrics and campaign results, providing insights to key stakeholders and making data-driven recommendations for improvement Support daily Q&A from stakeholders on campaign and audience setup, infrastructure and tool utilization #J-18808-Ljbffr Recommended Skills Attention To Detail Audience Segmentation Coordinating Customer Relationship Management Direct Marketing Dynamic Content Apply to this job.
Think you're the perfect candidate? Apply on company site Estimated Salary: $20 to $28 per hour based on qualifications.
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