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Director of Enrollment

JOB SUMMARY Reporting to a college President or designated Dean/Associate Dean, the Director, Enrollment Management manages and directs a college's enrollment management plan, creating and implementing strategies to successfully attract, enroll, and retain a diverse student body. Manages the day-to-day operations of the Admissions and Recruitment Office, and is accountable for meeting established goals for a college's enrollment growth. Performs related duties as required. ESSENTIAL DUTIES Supervises staff in executing outreach plans and recruitment strategies to effectively market the college's degree and certificate programs and increasing the interest of prospective students in order to attract and enroll new students. Directs admissions and enrollment functions, ensuring prospective students are provided the assistance and information needed for a seamless transition from the on-line application through the orientation, enrollment, and registration process. Develops and maintains on-going relationships with schools, businesses, community organizations and other partners in support of outreach initiatives and recruitment. Assigns recruitment areas and/or target market segments, and reviews schedules of planned outreach activities including school visits, college fairs, and presentations. Oversees the monitoring of students through the admissions funnel to ensure prospective students are effectively guided through the process for general and special admissions programs, student orientation, and related enrollment steps. Executes strategies to drive engagement through social media sites (e.g. Twitter, Instagram, Snapchat) with an emphasis on increasing traffic to improve branding and student recruitment efforts. Participates in developing strategies and implementing marketing plans to increase outreach and promote CCC programs to domestic and international students. Produces, reviews and monitors content for accuracy and relevance on college's recruitment/ admissions website and associated social media sites. Leads staff training on best practices in recruitment and admissions practices and supports professional development opportunities for staff. Establishes performance guidelines and goals for staff. Meets with staff to review work activities and progress. Sets work priorities and focus direction. Participates in the interviewing, selection, and hiring of staff. Initiates, approves, and implements staff disciplinary actions and makes recommendations for termination. Develops and implements new student orientation procedures and informational materials. Directs the scheduling and presentation of new student orientation sessions. Collaborates with key stakeholders in developing and proactively adjusting recruitment plans and strategies based on data analysis, review of application and enrollment trends, and other metrics to effectively reach enrollment goals. Plans and coordinates open house events, information sessions, group tours and other large scale prospective student events and recruitment programs Qualifications QUALIFICATIONS Education, Training and Experience A Bachelor's degree from an accredited college or university, or an equivalent combination of training and experience. Master's degree preferred. Five years of work experience in enrollment management, student affairs or student services, preferably at a community college, including two years of supervisory experience. Demonstrated understanding of marketing, recruiting, outreach and effective communication techniques Proficiency in the use of Microsoft Office (Word, Excel, and Outlook) HAR0000847
Salary Range: NA
Minimum Qualification
5 - 7 years

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