Manager, Product Marketing

Job Description Wolters Kluwer Health's Clinical Effectiveness (CE) organization is a fast-growing and innovation-driven healthcare information technology (HIT) provider working on the front lines of clinical care. Our flagship products include UpToDate, Lexicomp, Medi-Span and Emmi Solutions. Our talented team of physician editors, pharmacists, technologists, and product visionaries collaborate to provide solutions that measurably improve clinical effectiveness by helping healthcare professionals provide optimal care for their patients. The Manager, Product Marketing will work closely with others on the segment, sales, marketing, pricing, product management and operations teams to optimize the growth of the CE solution portfolio. Accountability includes individual contributions and managing direct reports to devise and execute Go To Market Plans; launch new products/offerings; develop business cases to justify strategic product investment; partner withstakeholders to identify new market and segment opportunities on the basis of quantitative data analysis; gather requirements in support of product development to address new segments and markets; and pricing strategy. This position can be located in Waltham, MA or Chicago, IL. Become an expert on CE customers and markets; develop and maintain a deep understanding of global healthcare market dynamics, actively monitoring, communicating and acting upon changes relevant to customers and competition Lead the launch of new products and enhancements, ensuring operational readiness in close collaboration with broad cross-functional teams Ensure optimal offering packaging, pricing and positioning, devising, developing and launching new strategies where necessary to obtain/sustain global market leadership Partner with product management, finance and development to develop business cases to guide strategic product portfolio investment Formally manage multiple direct reports, supporting talent management processes through active leadership, coaching and recruiting Partner with product management to support product lifecycle management through the definition, development, testing, launch and post-launch phases; and to help define and execute on the product roadmap Lead development of content for sales training for new and existing products and markets. Play alead role in delivering sales training. Develop effective messaging and positioning content to feed marketing programs, differentiate CE solutions in the market, and communicate the benefits of CE to multiple buyer types Provide market- and data-based inputs to guide pricing strategy; partner with stakeholders tooperationalize pricing Identify, gather and analyze relevant market and customer data to measure and maximize the effectiveness of product marketing deliverables Division Health Qualifications Education: Bachelor's degree or equivalent experience Advanced degree preferred Required Experience: 7 or more years of experience in product management, product marketing and/or other marketing roles A minimum of 1 year of experience formally managing direct reports, preferably product marketing professionals Experience bringing new products to market Close collaboration with broad cross-functional teams Developing and delivering business cases and recommendations for an executive audience Preferred Knowledge, Skills, Abilities or Certifications: Experience in Healthcare IT industry desirable Excellent quantitative/analytical skills Excellent time management, decision making and organization skills Excellent writing and interpersonal communication skills Pragmatic Marketing training preferred Travel Requirements: Up to 25% travel may be required
Salary Range: NA
Minimum Qualification
8 - 10 years

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