B2B Social Media Manager at TransUnion in Chicago, IL
At TransUnion, we strive to build an environment where our associates are in the driver's seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day. Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology. TransUnion is looking for an experienced social media manager to join its global marketing team. The role will primarily focus on delivering international campaigns across organic, paid and advocacy programs. The ideal candidate, a digital native, will have exceptional writing skills, superior attention-to-detail and a clear understanding of B2B social media best practices, across social networks.What You'll Bring:
At least 3 to 4 years' experience working within a social media or content marketing role, preferably in a B2B environment. A good understanding of wider digital marketing principles. A strong interest in using technology and software to increase efficiency. An appreciation of visual communication. An appreciation of digital, social and content strategies. B.S / BA degree Impact You'll Make:
Create engaging social media content that maintains high click-through and engagement rates. Use social media to drive high-value clicks, engagements and leads. Create and maintain a content calendar with a good, consistent cadence of posts. Publish/schedule social media posts through Sprinklr, our social media management tool. Set up and manage campaign-based and always-on paid campaigns across social media channels. Monitor inbound social, specifically as it relates to comments linking to interest in products, solutions or thought leadership material. Manage social media stories and tasks in Rally, our agile project management tool, and ensure timelines are accurate and due dates are adhered to by all stakeholders, ensuring on time delivery of campaigns. Work to grow our audiences organically, across channels, by producing enticing content and getting it in front of our target audience through the smart usage of hashtags, sponsorship and advocacy. Provide guidance and social media training to colleagues across the business (including, but not limited to sellers). Maintain a high standard of quality across all social media channels, including copy, design, link tagging, etc. -- and ensure copy goes through the necessary reviews to ensure it is error-free. Adopt and work with new platforms and approaches as required. Ensure social content aligns to our style guides and always ties back to our brand messaging. Strictly follow and manage social media processes and policies. Create social media measurement dashboards and reports that highlights performance metrics and key outcomes, including ROI metrics. Main Purpose of Role Partner with head of social media to define performance-driven social media strategies, consolidate learnings and provide recommendations from insights for dissemination across the organization. Develop and execute tailored social media campaigns across the US markets' verticals, supporting the B2B marketing team. Help TransUnion have an impactful social media presence through organic, paid and advocacy, positioning us as a source of relevant company news, insights and updates. Ensure our social media activity follows best practices, helping our B2B marketing and sales teams achieve their goals. Create awareness of the TransUnion brand and solutions and generate leads while protecting, and furthering, the brand. You will be responsible for the day-to-day execution of social campaigns; ensuring maximum impact. Support US sellers on social media by providing training and managing the company's employment advocacy program (curate content, write copy, onboard new users and maintain engagement). You will support the head of social media in executing on the global social media strategy. During the COVID-19 pandemic, TransUnion has several safety protocols in place to protect associates, customers, and visitors. You may be required to be fully vaccinated against COVID-19 as a condition of employment and/or to participate in certain work-related activities. Exemption is available to qualified candidates as a reasonable accommodation.
Benefits:
We're supported by flexible benefits that not only cover us but our families. We offer a variety of benefit plans and options that vary by region, country and location. Some highlights that apply to our U.S. associates include:
Flexible time off for exempt associates Tuition reimbursement Paid parental leave Adoption assistance Infertility coverage Spousal and domestic partner benefits Charity gift matching Employee stock purchase plan Retirement contributions and more
Salary Range:
$80K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
At least 3 to 4 years' experience working within a social media or content marketing role, preferably in a B2B environment. A good understanding of wider digital marketing principles. A strong interest in using technology and software to increase efficiency. An appreciation of visual communication. An appreciation of digital, social and content strategies. B.S / BA degree Impact You'll Make:
Create engaging social media content that maintains high click-through and engagement rates. Use social media to drive high-value clicks, engagements and leads. Create and maintain a content calendar with a good, consistent cadence of posts. Publish/schedule social media posts through Sprinklr, our social media management tool. Set up and manage campaign-based and always-on paid campaigns across social media channels. Monitor inbound social, specifically as it relates to comments linking to interest in products, solutions or thought leadership material. Manage social media stories and tasks in Rally, our agile project management tool, and ensure timelines are accurate and due dates are adhered to by all stakeholders, ensuring on time delivery of campaigns. Work to grow our audiences organically, across channels, by producing enticing content and getting it in front of our target audience through the smart usage of hashtags, sponsorship and advocacy. Provide guidance and social media training to colleagues across the business (including, but not limited to sellers). Maintain a high standard of quality across all social media channels, including copy, design, link tagging, etc. -- and ensure copy goes through the necessary reviews to ensure it is error-free. Adopt and work with new platforms and approaches as required. Ensure social content aligns to our style guides and always ties back to our brand messaging. Strictly follow and manage social media processes and policies. Create social media measurement dashboards and reports that highlights performance metrics and key outcomes, including ROI metrics. Main Purpose of Role Partner with head of social media to define performance-driven social media strategies, consolidate learnings and provide recommendations from insights for dissemination across the organization. Develop and execute tailored social media campaigns across the US markets' verticals, supporting the B2B marketing team. Help TransUnion have an impactful social media presence through organic, paid and advocacy, positioning us as a source of relevant company news, insights and updates. Ensure our social media activity follows best practices, helping our B2B marketing and sales teams achieve their goals. Create awareness of the TransUnion brand and solutions and generate leads while protecting, and furthering, the brand. You will be responsible for the day-to-day execution of social campaigns; ensuring maximum impact. Support US sellers on social media by providing training and managing the company's employment advocacy program (curate content, write copy, onboard new users and maintain engagement). You will support the head of social media in executing on the global social media strategy. During the COVID-19 pandemic, TransUnion has several safety protocols in place to protect associates, customers, and visitors. You may be required to be fully vaccinated against COVID-19 as a condition of employment and/or to participate in certain work-related activities. Exemption is available to qualified candidates as a reasonable accommodation.
Benefits:
We're supported by flexible benefits that not only cover us but our families. We offer a variety of benefit plans and options that vary by region, country and location. Some highlights that apply to our U.S. associates include:
Flexible time off for exempt associates Tuition reimbursement Paid parental leave Adoption assistance Infertility coverage Spousal and domestic partner benefits Charity gift matching Employee stock purchase plan Retirement contributions and more
Salary Range:
$80K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
